Bulur Textile Moscow Shop 莫斯科布卢尔纺织服装店

Design agency: Zemberek Design Office

Designers: Başak Emrence, Şafak Emrence

Location: Moscow, Russia

Area: 200m²

Photography: Şafak Emrence

设计单位：Zemberek设计事务所

设计师：巴塞克·艾伦斯、赛法克·艾伦斯

项目地点：俄罗斯莫斯科

项目面积：200平方米

摄影：赛法克·艾伦斯

The project is a concept store, prepared for“Vigoss”trademark. The store with an area of 200m² is located in a shoppingmall in the city of Moscow in Russia. The design team has focused on a store design, the fact that denim jeans had entered nightlife from day use, and reflecting this issue on the quality of the product, as requested to be emphasized by the trademark. One of the targets, determined by the team in the process of formation of a concept, was to provide the feeling of a special design for the store and also, the ability to adopt the same to different stores, to give the same feel.

Continuous and uniform series of fronts in the corridor of shopping mall yield the necessity for the shops to emphasize their presences individually. With this thought, the front was withdrawn by sacrificing store area. Therefore, the store gave an inviting gesture in front of the user. Within the store, the total area was divided to different zones and the division of area to more well-defined zones, was provided. While this zoning allowed presentation of different collections, it also reinforces the perspective, presented by the space to the user. Denim wall, which has become a very dominant element of the space both within the space and with outside perception, consists of sheet metals, which are fixed with gussets, which are not in contact with each other. Wall units and middle modules, other than being mobile, have been designed with changeable heights for shelves and hooks, to allow exhibition of products with different sizes.

本项目是为Vigoss牛仔品牌设立的概念店，面积约为200平方米，位于俄罗斯莫斯科的一个购物商场内。设计团队十分专注于店面设计，一个事实是牛仔已经从白天的衣着加入了夜生活必需品的行列，基于这一事实，产品的质量被要求给予强调。因此，设计团队的任务不仅是营造同类商店的相似氛围，更需要用特殊的技巧为其创造不一样的感觉。

在购物中心的走廊上有一系列连续的统一店门，所以对于店铺来说，要想在这一列门店中突出它们的存在是极其重要的。抱着这样的想法，设计师将前门往店内缩进，以一种邀请的姿态呈现在顾客的面前。踏入店内，你会发现空间被划分成了不同的区域，而在区域内也有着明确的分工。如此分区能够最大限度地展现不同产品的魅力，也为进入店内的顾客提供一个良好的视觉角度，进而挑选需要的产品。摆满牛仔裤的墙面是由被节点板固定并分隔成格子的金属板组成，它是影响内外空间感知的主导因素。墙面模块和中间的组件都是不可移动的，因此另外设计了可调高度的架子和挂钩，这样就可以展示不同尺寸的产品。