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Journey Map - Understand Your Users

In this chapter, we will build a journey map for a game. For this, we need to understand our users and model their tasks.

A journey map is a tool, that helps us to understand and communicate users' behavior as they progress through a route by means of interactions, as they try to accomplish their goals.

To be able to do this, we will create the following:

Personas, made-up characters, representing a group of your users with similar goals:
- To create personas, we will use the 3i method: investigate, identify, and imagine
- We will learn how to use Smaply to create our personas
Task models, a story of what our personas do at each milestone of their journey:
- Set the milestones
- Create an evaluation diagram
- Use Adobe Illustrator to create task models
Design the user's journey and distill the design into a map:
- We will learn about interactions
- Finally, we will build the final deliverable for this chapter in Adobe Illustrator

Journey maps are all about finding the treasure in product development. This treasure is called understanding and communicating user behaviors. This requires empathy for user needs and understanding their behaviors.

If you haven't got a plan, you don't have a map. If you don't have a map, you'll never find the treasure.

-Richard Templar

Journey maps they have one of the most popular user experience deliverables, and they have widespread usage among UX experts. Nowadays, a broad range of maps are commonly called journey maps, and laymen might call all user experience map types journey maps. Hopefully, this book will show that there is more to UX maps than journey maps.

The line can be blurred between different UX maps; this is why we defined the journey map by its focus on a route through a solution, usually our solution.

It's also a good idea to create journey maps for our competitors' solutions. We can learn from that, and it will often serve as a reality check. Competitor benchmarking is something you should do as often as possible.

With that said, in this chapter we will create a journey map for our demo solution. As in the previous chapter, I encourage you to find a different dream and realize it.