Preface
Digital content industry is a booming industry，which combined the traditional industries，like publishing，culture & education industry，radio & television & film industry etc.，and hi-tech industries，such as communication industry，internet industry，information technology industry，electronic information industry etc. As an emerging industrial cluster，it deserved to arouse interest of all sectors of society，for its rapid growth and huge potential.
In 1995，“Content Industry” was first proposed at the G-7 Information Society Conference. But its definition and scope were not made clear at that conference. In 1996，the EU released Okinawa Charter on Global Information Society 2000. And this file defined the digital content industry. In 2003，Shanghai’s Government Work Report firstly mentioned “Digital Content Industry” in China. This report put forward a series of targets and measures for developing digital content industry. The 11th Five-Year Plan for National Economic and Social Development，which released in March 2006，formally mentioned “Digital Content Industry” for the first time at the national level. In March 2011，strengthening the information services，promoting digital content services，and developing digital content industry were put on the agenda in the 12th Five-Year Plan for National Economic and Social Development. After that，Chinese governments at all levels gave the digital content industry a lot of support.
According to the statistic data，the total income scale of Chinese digital content industry is close to 5 trillion CNY，growing at average growth rate per annum of 29.4%. It shows a good development momentum. Structurally，Chinese digital content industry’s internal structure is more optimized，its spatial arrangement is clearer，and the industrial clustering ability is strengthened. At present，Chinese industry is at the critical period of digital transformation and industrial upgrading. However，there are so many challenges and opportunities as well as difficulties and puzzles. On this occasion，the research group gathered a great deal of research materials by field research，conference and discussion，online survey，telephone interview，cases study of related industrial parks and enterprises and public institutions. Then we carded the development of digital content industry in China systematically，summarized its development characteristics，speculated its trends，and analyzed its competition patterns. After over one year’s study，this book had been finally completed.
This book consists of two parts. The first part is the present development status and trends of Chinese digital content industry. This part includes seven aspects：digital content industry overview，digital content industry policies，aggregate analysis of digital content industry，segment market analysis of digital content industry，the competitive landscape and the investment of digital content industry，the development situation of digital content industrial cluster，the situation analysis for the development of digital content industry around Beijing and Shanghai. The second part is the specific researches on the ten typical digital content industrial parks，like Zhangjiang Hi-tech Park etc.
At the end，we hope this book will be useful for readers. We also hope it will be a reference for governments and provide certain foundational data for researchers. Because digital content industry is still in progress，this book remains many inadequacies in the division of domains and the collected data. Please correct if there is any deficiency in this book.
Authors
In July 2016